Redesigning the Interface of Modern Smiles Dental Clinic Website
Introduction:
Modern Smiles Dental Clinic is committed to providing exceptional dental care, but their outdated website was hindering their ability to effectively connect with patients. This case study explores the journey of redesigning their user interface to enhance accessibility, engagement, and brand perception.
Client Background:
Modern Smiles Dental Clinic caters to a diverse clientele seeking quality dental services. However, their website lacked modern design elements and intuitive navigation, leading to a subpar user experience. Understanding their target audience and competition was crucial for guiding the redesign process.
Research and Analysis:
Utilized a combination of user surveys, interviews, and website analytics to gain insights into user behavior and preferences.
Discovered pain points such as difficulty finding information, lack of mobile responsiveness, and outdated aesthetics
Conducted a competitive analysis to benchmark against industry standards and identify opportunities for differentiation.